![]() The creative personality of the contributing artists really comes across and in places is very funny, too.I could have spent all of my time reading the product labels and branding in the Omega Mart. The attention to detail in the visual design was great.The integration of the app with the live experience felt slick and tied the deeper level story narrative together with the physical installations.I had to change my entry time a couple of times after I had purchased the ticket but this was stress-free and took literally seconds. The ticket-buying experience was fast, simple and flexible.If, like me, you love the detail and suffer from FOMO, then give yourself at least three hours. My account of the experience is based on a 90-minute visit. Omega Mart is housed at Area 15 (see what they did there?) which is a futuristic, immersive theme park with a huge projection-mapped skull (very cool for selfies), loads of VR-based rides and gaming pop-ups (loads to try if you’re feeling flush), a skyrail that zips you around the roof attached to a harness (kind of pointless but this is Vegas so it made sense), shops offering cyber punk and neon apparel, and black light-activated gadgets and toys (think Vegas does Blade Runner and be forgiving). Eric Vozzola working on his mural at Area 15, Las Vegas, NV I jumped in an Uber and headed for Area 15. When I dug a little deeper and learnt that Brian Eno was one of the contributors, my expectations went through the roof. The intriguing website, punchy marketing and most of the reviews I had read fuelled my initial excitement. The hype around Meow Wolf’s new Omega Mart installation is huge.ĭescribed as an “interactive, mind-bending art experience bursting into surreal worlds and unexpected landscapes”, visitors are invited to explore a supermarket that conceals hidden doors and passages into an unfolding story behind (no storyline spoilers, I promise). ![]() I had a small window of spare time and wanted to spend it in a place that would inspire some divergent thinking, trigger ideas and give me an alternative lens through which to re-appreciate Vegas, at least for a couple of hours. ![]() I was recently lucky enough to be in Las Vegas for a couple of days on business. One day I will travel the world as a coveted, red carpet-walking WXO reviewer, but for now I get my experience kicks as a paying punter. We’ve already heard experience producer Heather Gallagher’s review of Meow Wolf’s Omega Mart installation in Las Vegas – now, creative director Mark Slade stops by and is perhaps more im-merched than immersed…
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